Bet365 is one of the leading online betting websites and is popular all across the globe.
The company was founded in the UK and since then has gone on to expand considerably and now offers its services to around 200 different countries and serves more than 14 million customers.
The group employs more than 3,000 people across all its officers. The company offers services in a wide array of gaming markets including poker, bingo and casino games. The company also offers sports betting services covering a number of popular sports and has recently started offering eSports betting options.
Bet365 was founded in 2000 by Denise Coates. She gained a wealth of experience when she managed a betting shop chain business for her father Peter Coates who has been in the betting business since 1974. One of the features of the Bet365 website is its outstanding customer service which translates into more customer retention. The company is licensed and regulated by the British Gambling Commission.
Bet365 eSports Coverage
The eSports games offered by Bet365 are limited to the more popular eSports games like the League of Legends and Defense of the Ancients 2. Some of the other games offered are Counter Strike: Global Offensive, StarCraft II and Heroes of the Storm. Since eSports betting is only now gaining momentum, the number of eSports tournaments currently covered is relatively less.
Some of the different eSports bets that can be placed with Bet365 include which team will win a major tournament or which of two competing teams will win a match. Proposition bets covering which will be the first team to draw blood or the first team to get the first 10 kills can also be made. Game specific bets for Dota 2 and CS:GO while a game is being played can also be made. Such type of bets includes mapping correct scores, total maps over or under and win at least one map.
Navigation on the Bet365 website is easy and straightforward. The eSports betting section can be found on the left side navigation pane where all the sports are listed. The registration process for a new user is simple although the site does take ask for a lot of information. Security is paramount and the company allots a safety number to all its customers which is used as identification whenever the customer contacts the company for support.
Bet365 eSports Betting Formats
The company offers eSports bets that must be placed in three formats which are decimal, fractional and American. In the decimal format the lower the odds, the higher the probability that the team will win. As a result, earnings are low when the odds are low and goes up when the odds are high. In American betting style, a number is assigned which can be either positive or negative.
Favourites are assigned negative numbers, while underdogs are assigned positive numbers. A negative number will return you your original amount and an additional $100 while a positive number will indicate the profit you will earn on betting $100, along with the original $100. Fractional betting is used extensively in the UK and Ireland and is a betting style where the odds are given in fractions in which the denominator is the amount you bet and the numerator is the amount you win.
A very interesting feature of this website is the ‘cash-out’ feature which allows a bettor to withdraw mid-event if the bet is not going accordingly. This limits the loss that the bettor suffers. The customer can also cash out of a bet that is going positively. The amount that a user can cash out can include a partial amount of the total bet or the entire amount of the total bet.
Bet365 Deposits & Withdrawals
Bet365’s payout policy is very quick with most payouts occurring within a couple of business days. Payouts to online wallets are even quicker, taking place within a few hours.
The company also offers a live betting section through which customers can place bets as an event is progressing. The company’s innovative technology has allowed customers to view the event stream with a minimum lag and simultaneously allows the company to handle and process large amounts of incoming real time customer data.
Bet365 Mobile Apps
With the growing popularity of mobile apps in the gaming world, Bet365 apps for both iOS and Android platforms are available. The Bet365 app for IOS is available through the App Store while the Android app can be directly downloaded from the website. The navigation process via the mobile app is very easy and tasks can be performed with just the touch of a finger.
Live streaming of games is also available through the mobile app. As soon as the app is opened, the top matches of the day are displayed. Accessing account information has been integrated into the app. Functionalities like betting, entering contests are all available on the Bet365app.
Bet365 Customer Support
Customers can contact the company through a variety of ways. This includes contacting a customer support representative through live chat, e-mail, call back service, toll free number, fax and regular post. Customer support is provided 24×7 and all of the customer service representatives are well trained and can converse in a number of different languages including many European and Asian languages.
Bet365 Responsible Gaming
The company is also committed to providing the highest betting standards and ensuring a free and safe betting experience. The Responsible Gaming page highlights in detail Bet365’s commitment to responsible gaming, including providing customer support to those who might have problems with gambling. The company offers multiple ways that dissuade problem gamblers from accessing its online betting services.
One of these ways is to set a deposit limit for 24 hours, 7 days or 30 days which prevents the gambler from spending more than the permitted amount. This limit can be decreased and the request to decrease is processed immediately. To increase the limit, a customer has to wait for 24 hours and will then have to re-confirm their request to increase the limit, after which the request will be approved.
Bet365: Awards Received
The company has won multiple awards for its outstanding online betting services. In 2010, the company was awarded the ‘Operator of the Year‘ award by eGaming Review magazine. eGaming Review has also awarded Bet365 with the number one rank for 2010, 2011 and 2012 as part of its 50 most influential Internet Gaming Companies.
Bet365: Market Reputation
Bet365 continues to do well in the online gaming market and has built a really strong reputation for itself. The brand is known for its excellent customer service and also for the lower fee structure that the company charges. The signup deal that the company offers its new customers is another attractive feature. The one area where Bet365 can improve on is to start offering more betting on eSports tournaments across the globe.