Ladbrokes is headquartered in the UK and is one of the most well known bookmaker’s in the U.K. The company was founded in 1886 and is publically listed on the London Stock Exchange and is a member of the FTSE 250 Index. In 2015, the company had revenues of more than $2 billion and employs more than 14,700 employees. The company announced in July 2015 that it would be merging with Gala Coral Groups which is another major British Betting company with over 1800 licensed betting shops.
The company offers gambling for a variety of sports including football, horse racing, cricket, tennis and others games including eSports. Apart from sports betting, the company also offers betting on a number of other niches including casino games such as bingo and poker. The company is known for its innovative approach to gambling as well as offering exciting promotions from time to time. Ladbrokes has invested heavily in the recent past into TV and radio to promote and market its offerings.
The company is licensed and regulated within the UK by the UK gambling commission and is also registered in Gibraltar.
Ladbrokes eSports Coverage
The eSports section on the website is accessed by first selecting the Sports section in the home page and then selecting the eSports link in the drop down where all sports are listed. Navigation on the website is easy and user friendly. There are two options to choose eSports matches. The first is by selecting the time view format which displays when a match will be played and the second in the competition view format as to when the match will be played.
The company offers betting on a wide variety of eSports like League of Legends, Dota 2, StarCraft 2 and Counter Strike: Global Offensive. Some lesser known games like Vainglory are also occasionally offered by the company.
Ladbrokes eSports Betting Formats
Betting is offered in two formats by the company. The first format is the decimal format and involves decimal numbers being assigned to both the teams. The team with a higher chance of winning is assigned a lower number whereas the team with a lower chance of winning is assigned a higher number. Money earned in this format will be higher when the decimal value is high and the returns will be lower when the decimal value remains low.
The second format the company offers is the fractional format which is used extensively in the UK and Ireland. In this format, odds are stated in a fraction. The denominator of the fraction is the money that is bet and the numerator is the amount of money that will be won. In this format, the bettor is also eligible to receive the amount of money that is used to place the bet.
The company mostly offers straight bets like betting on which team will end up winning a match. These bets are offered without handicaps and as such the odds may vary considerably, especially if one of the teams is a clear favourite. Game specific bets especially for games such as Dota 2 are also offered. Such bets include which team will win the first map. At times, handicap betting for a few games can also be offered, by assigning positive or negative points to the teams.
Apart from using the website, one of the ways that customers can wager is through text messages. Telephone betting is also another option for customers. This facility is available from 9 am to 11 pm during Sunday to Friday and from 8:30 am to 11 pm on Saturday. Ladbrokes also gives users the option of walking into any one of the 2,500 shops located in the UK and Ireland to place bets either using their individual account or by using cash. Ladbrokes is able to reach out to a large market by offering them so many options to access their services.
The company offers new users a fantastic deal where Ladbrokes will match the initial deposit which has to be a minimum of 5 pounds and a maximum of 50 pounds. The company will also do a check to ensure that users are not opening a duplicate account. New users who want to take advantage of the sign-up bonus can enter the promo code F50 into the promotional code box. The user will have to use the deposit and place a bet within seven days.
Ladbrokes Mobile Apps
The mobile gaming market has seen a huge drive in traffic and Ladbrokes has focused its attention on creating multiple apps for both the iPhone and iPad. While the content is more or less the same, the customization and optimization of each app for their respective device differs. Android users do not have a specific app but can access the site via their mobile browser and have access to all Ladbrokes games.
Ladbrokes Deposits & Withdrawals
There are multiple ways to deposit and withdraw money into a Ladbrokes account. Traditional bank transfers can be used to transfer and withdraw money but this is one of the slowest ways. A faster way is to make use of online payment systems such as Paypal, Neteller and Skrill which have become extremely popular with online gambling websites. Credit and debit cards continue to be a popular way by which a user can withdraw and deposit money into their account.
Ladbrokes: Customer Support
Ladbrokes provides users with multiple ways to connect and raise their queries and concerns. The live chat feature is one of the easiest ways to get in touch with customer service and get help immediately. There is also a customer supper number and an e-mail address for questions and clarifications to be raised. On the customer support section of the website, a form is present for complaints to be sent in. The company is also present on social media platforms such as Twitter which is yet another way for users to get in touch.
Ladbrokes Responsible Gaming Policy
The company strives to offer a free and fun gaming user experience to its players. Ladbrokes has taken a lot of steps to ensure that problem gamblers have safety checks in place to prevent them from overspending and getting into financial and emotional stress. The website gives problem gamblers the opportunity to set restrictions on money and time they spend on the website. When these features are used, gamblers will get a pop-up notification letting them know how much time they have spent on the site. There is also a feature where gamblers can ban themselves from accessing the website for up to five years.
Ladbrokes: Market Reputation
Ladbrokes has been around for over a century and has a built a strong market reputation for itself. The company continues to gain momentum due to its innovative promotions, eSports betting coverage, customer support and overall gaming experience it provides players with. Ladbrokes continues to be one of the most popular gaming websites in the U.K.